Jargon-free explanations for the person who runs the company and does not buy SEO for fun. What link building and PR articles are, what they cost, how long they take to show and how to spot an offer you should not take.
A link brings traffic in three ways: a direct click, a higher search ranking and a mention that people and AI remember. Each works at a different speed and is…
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Quality PR articles for SEO can be found in six places: competitors' links, search results, AI answers, publishers, a marketplace and an agency. We show how to…
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A marketplace connects advertisers who want a publication with publishers who have readers. In between it holds the money, watches the progress and gives both…
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A PR article that supports marketing is not created while writing but while planning: goal, reader, topic, angle, sources and distribution. We describe eight…
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PPC advertising brings customers this very week, but the day after you switch off the budget nothing remains. A PR article takes months to get going, yet works…
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People no longer look up a plumber, dentist or restaurant in a directory – they ask the map and, ever more often, an AI assistant. The systems assemble the…
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Link building is the work of getting other websites to link to yours. Offers for it land in every company’s inbox and few people can tell them apart. We…
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Buying links is not forbidden – it depends on what and how. The difference between a paid publication in a medium and a package of links from websites without…
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A backlink is a link from someone else’s website to yours. It sounds like a technical detail, but it decides whether Google and AI will recommend you at all.…
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A PR article is not an ad or a promotional leaflet. It is a text in a medium that your target customer reads, and it speaks about you at the moment they are…
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