Numbers instead of impressions. What the large AI citation analyses show, how to read vendor studies and which findings no longer hold because the model changed underneath them.
The most dangerous number in SEO is not the wrong one. It is last year’s correct number. The share of citations from Google’s top ten dropped from 76 to 38…
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Much is claimed and little is measured around links and PR. We collected the numbers from public studies – Ahrefs, Pew Research, Semrush, Cloudflare – and with…
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For the first time, visibility in AI answers can be measured first-hand – Google and Microsoft have both released their own reports. At the same time another…
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An analysis of 129 thousand domains found the strongest predictor of who ChatGPT cites: the number of referring domains. Yet other studies show citations…
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Pew Research, Ahrefs and others have measured how AI overviews change search behaviour: clicks on classic results are dropping by tens of percent. We summarize…
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According to a Semrush study, a visitor from AI search is on average 4.4x more valuable than a visitor from classic organic search. Ahrefs measured an up to…
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