The heart of the matter - how to earn mentions and links in media people actually read. Anchor texts, digital PR, risky links, pricing, and what money cannot buy.
For companies operating in Central Europe, Slovakia is the most natural next market after Czechia – and the Slovak publication market has rules of its own. It…
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The cheapest links are the ones journalists ask for themselves. A company study built on your own data can bring mentions an ordinary budget would never afford…
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Most media sell two variants of the same article: with front-page promotion and without it. The price difference tends to be in the hundreds, the difference in…
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A paid PR article today sells two things at once: a link for SEO and a mention for language models. The data shows, though, that each works differently – and…
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Mentions in trustworthy media are not just about traffic. They are a signal of authority used by search engines and language models. How do you get them…
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Links still work, but the rules have changed. We show which mentions have value in the AI era and which to avoid.
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Two disciplines that increasingly overlap. We explain the differences, the strengths of both and how to combine them.
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When it makes sense to address harmful links and when it is better to leave them be. A practical view of link-profile audits and the disavow tool.
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Over-optimized anchor text is one of the most common risks in link building. We show how to choose anchors so they look natural.
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