Measuring what measures badly: visits from AI platforms, their attribution and KPIs that make sense next to classic organic traffic.
How many people search directly for your name – that is a metric which honestly measures brand strength, and yet almost nobody reports it. Branded queries grow…
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How do you tell that your optimization is working? We go through metrics for classic SEO and new indicators of visibility in AI answers.
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Visits from ChatGPT or Perplexity are easily lost in analytics. We show how to capture and correctly evaluate them.
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