E-E-A-T: Trustworthiness as the Foundation of Modern SEO
Experience, expertise, authoritativeness and trustworthiness (E-E-A-T) are signals that Google and language models rely on. How do you build them in practice?
Read the article →For solar, heat pumps and energy services
The industry earned a bad name. Show that you are not part of it.
Articles and mentions in the media that prove to a customer the installation will go well with you – without inflated payback promises and without numbers that do not add up.
Sound familiar?
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Your customer read about botched installations and is afraid of getting burned too.
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You promise fairly, but competitors promise nonsense – and they are louder.
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Subsidy rules keep changing and people do not know who to trust.
How it works
Send an inquiry
Tell us what you install and which region you work in.
Pick your media
Regional outlets, home and living sites and trade media that homeowners read.
We publish, trust grows
Explanatory content and finished installations instead of payback promises.
Why Linketica
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Sober numbers instead of promisesExactly what customers value most in this field.
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Regional reachYou install in a district, not nationwide. We pick media the same way.
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References people can verifyA finished job in the media weighs more than a gallery on your site.
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Findable long after the campaignDeciding on solar takes months. The article will wait.
How to prove the job will go well
Credibility a customer can verify, realistic expectations from an article, and the role of backlinks in a field where people fear a scam.
The PR Article: What It Does for a Company and What to Expect From It
A PR article is not an ad or a promotional leaflet. It is a text in a medium that your target customer reads, and it speaks about you at the moment they are solving something. We explain how it differs from advertising, what it should contain, what it costs and how long until you can tell whether it worked.
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Backlinks: What They Are and Why Your Company Should Care
A backlink is a link from someone else’s website to yours. It sounds like a technical detail, but it decides whether Google and AI will recommend you at all. An explanation without jargon for business owners – including what it costs and how to spot a link not worth paying for.
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Why AI Cites Reddit, Reviews and Rankings – and How to Use It
Citation studies show AI assistants most often pull answers from communities, reviews and comparisons: up to a fifth of Perplexity citations come from Reddit, ChatGPT loves Wikipedia and AI Overviews favour YouTube. What that means for your brand visibility.
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Are you visible in AI search?
Find out for free how ChatGPT, Perplexity and Google AI see your brand – and where you lose visibility.
In a field where people fear a scam, the one they trust wins.
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Interested in the details? Read our articles on SEO and AI optimization.