Google AI Mode Arrives in Czechia: What Changes for Website Traffic

For a long time it was news from abroad – and now it is Czech reality. Google AI Mode, the conversational search mode, is available to Czech users as well, and AI Overviews (AI summaries above the results) appear in Czech search on a growing share of queries. For websites this is no cosmetic change: the very place where the visitor makes decisions is moving.

What exactly changed

Classic search always worked as a signpost: ten links and the user chose. AI Mode works as an advisor: it answers the query with a finished answer assembled from several sources, asks follow-ups, compares. Links did not disappear, but they stepped back into the role of citations next to the answer. Experience from markets where AI Mode has run longer suggests that only single percentage points of such searches end with a click to a website.

Where it hurts and where not yet

• Informational queries (“how to choose…”, “what is…”, “comparison…”) lose the most – the answer satisfies the reader without a click. Sites built on advisory content see it in their analytics first.
• Transactional and product queries are holding for now – whoever wants to buy wants to see prices, availability and the shop. But AI is gradually growing into this space too, through shopping recommendations.
• Branded queries remain the most stable: whoever searches for you directly will click through to you as well.

What can be done about it

1. Stop measuring only visits. Part of the value has moved into appearances inside answers. Track whether AI names you on the key queries, and the trend in branded queries – that is the new top of the funnel.
2. Write quotably. Direct answers, numbers, definitions and structure – content a model can take a sentence from, not an essay.
3. Build third-party mentions. AI answers lean on media and independent sources. A brand nobody writes about has nowhere to be cited from – and this is where classic PR meets the new visibility.
4. Do not panic about transactions. Whoever sells mainly needs to be recommended in the selection phase – that is, before the transactional query is even typed.

Summary

AI Mode did not abolish search. It moved the decision one step earlier – into an answer you are either in or not.

Czech numbers are still settling and it pays to measure them on your own website rather than adopting foreign averages. One thing is certain: visibility in answers is built with mentions in trustworthy media – and that is exactly what the Linketica marketplace helps with.