AIEO/GEO as a New Revenue Line for an Agency

Clients increasingly ask why AI does not mention them – and that is your opportunity. AIEO/GEO is a new service that demand is growing for and which you can deliver on foundations you already have. You do not have to learn the craft from scratch; you build on SEO, content and PR, just with a new goal and a new way of measuring.

How to name the service

Speak the language of the result, not of acronyms. Instead of “GEO optimization”, say “so that ChatGPT and Perplexity recommend you” or “visibility in AI results”. Leave acronyms like AIEO for internal communication – the client buys a result, not terminology.

What the package contains

• An audit of the current visibility in AI answers – how and whether the models mention you today.
• Content adjustments – clear answers, citable sentences, structured data.
• Building authority through mentions in trustworthy media.
• Measuring the share of mentions over time and a report that shows the shift.

How to price it

AIEO sells well as an extension of an SEO retainer – a monthly extra item, or as a one-off audit with follow-up care. Because it is a new and measurable service with a clear “before and after”, it can bear a higher margin than commodity tasks. Start with the audit: it is cheap to deliver, shows the client the gap and naturally leads to continuation.

Why it sells

It is new, measurable and builds on the SEO you already do – low entry costs, high perceived value. Mentions in the media through a marketplace are also a tangible deliverable the client sees and appreciates. Whoever offers this service before the competition gains not only revenue but also the position of an expert on a topic everyone is talking about.