E-E-A-T: Trustworthiness as the Foundation of Modern SEO
Experience, expertise, authoritativeness and trustworthiness (E-E-A-T) are signals that Google and language models rely on. How do you build them in practice?
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Patients do not pick the cheapest. They pick who they trust.
Expert articles and media mentions that give a patient a reason to pick up the phone – within healthcare advertising rules, with no promises of results and no comparisons to colleagues.
Sound familiar?
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A patient searches for a procedure and finds a discussion forum, not you.
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Your expertise is excellent, but there is not a single line about it out there.
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Classic healthcare advertising runs into the rules – and you do not want to risk it.
How it works
Send an inquiry
Tell us your field, the procedures and who you want to reach.
Pick your media
Health, lifestyle and regional outlets your patients read.
We publish expert content
Explanatory articles, not advertising promises.
Why Linketica
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We watch the advertising rulesNo promised results, no comparisons to competitors, clearly labelled ads.
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Expertise instead of baitContent that explains – and convinces by doing so.
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Local and national reachPatients travel fifty kilometres. We pick media accordingly.
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A source that AI citesChatbots answer more and more health questions. Give them something to draw on.
Patient trust is built with content
Why search engines and AI judge health content more strictly, where answers about procedures come from, and how to write for patients and models alike.
Why AI Cites Reddit, Reviews and Rankings – and How to Use It
Citation studies show AI assistants most often pull answers from communities, reviews and comparisons: up to a fifth of Perplexity citations come from Reddit, ChatGPT loves Wikipedia and AI Overviews favour YouTube. What that means for your brand visibility.
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How to Write Content That AI Chatbots Understand
Language models read differently than people. We advise how to structure text, sentences and facts so that AI easily grasps them and uses them in its answer.
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Are you visible in AI search?
Find out for free how ChatGPT, Perplexity and Google AI see your brand – and where you lose visibility.
Patients google you before the first visit. Let them find an expert.
I want patients to trust me →Not ready to register yet? Send a no-obligation inquiry →
Interested in the details? Read our articles on SEO and AI optimization.