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Partnership guide for agencies

How we work together: you, us and your client

From the first call to repeat orders. The client stays yours: you sell at your own price, we supply media, podcasts and YouTube channels from the catalogue, and as long as you look after the client, we will not approach them.

I want agency access → What the agreement guarantees

We never tell the client your purchase price or margin, and we never offer them a lower price than you do.

Each step shows who does it: AgencyLinketicaClient

Getting started

once, at the start · about 1 week

  1. Introductory call and choice of model

    AgencyLinketica

    We go through your clients, industries and how you want to sell. There are two ways:

    • Reselling (standard): you sell to the client at your own price and your margin is your reward. The reward is agreed for each deal, always at least 5 % of the price excl. VAT.
    • Referral: you only bring the client and do not look after them afterwards. Then the partner programme applies, with a 10 % commission for 24 months.

  2. Non-disclosure and client protection agreement

    AgencyLinketica

    We sign a short agreement. We commit not to approach your clients, you commit not to deal with publishers from our catalogue directly. Both sides protect prices, margins and contacts. We send you the text after the introductory call, before signing. What the agreement guarantees.

    Client protection lasts 12 months from the first order and is extended for as long as you look after the client.

  3. Opening an account

    Agency

    You register as an agency and get access to the catalogue with parameters and prices upfront. One account covers all your clients.

A new client

for each client · 1–2 weeks

  1. Registering the client with us

    AgencyLinketica

    Send us the client's company name, company ID and contact person by e-mail. We confirm the registration within 10 working days. From the confirmation, the client is protected even before their first order, for up to 6 months.

    We only decline a registration for a company that already has an account with us or that we are already talking to. We always tell you why.

  2. Brief from the client

    ClientAgency

    Find out four things: the goal (links for SEO, brand mentions, visibility in AI answers), market and language, budget and deadline. The goal determines both the choice of media and what you will measure.

    Useful reading: How to choose media for a client's niche.

  3. Choosing media and creators

    AgencyLinketica

    You choose in the catalogue by industry, audience and price. Where the catalogue is not enough, the AI agent helps: based on the brief, it finds and contacts further suitable media, podcasts and YouTube channels and returns a shortlist for approval. We are opening the agent gradually from 1 October 2026.

  4. Offer to the client at your price

    AgencyClient

    Send the client an offer under your own brand and at your own price. You know the purchase prices upfront, so you can calculate your margin before sending. For PR articles, count the full cost: publication, text and coordination.

    Useful reading: Pricing and margins on PR articles.

Delivering the order

for each order · usually within 14 days

  1. Topping up credit

    Agency

    You top up credit through the GoPay payment gateway or by bank transfer; on working days a transfer usually arrives by the next day. You get one invoice per top-up, regardless of the number of media and clients.

  2. Order and publisher offers

    AgencyLinketica

    You post a request and publishers with suitable space send offers. When you accept an offer, its price is reserved in your credit. It is only deducted after the publication is completed and checked.

  3. Text and approval

    AgencyClient

    The text is supplied by you, written by the medium, or by a copywriter. The client approves it before it goes to the publisher. A paid publication is always labelled as sponsored content; podcasts and YouTube as a paid partnership.

  4. Publication and check

    Linketica

    The publisher publishes and submits the article URL. We check that the publication matches the order and only then pay for it. You get the link to pass on to the client.

    The agency in our case study cut publication delivery from 19 to 7 days and the work on it from 4.5 to 1.5 hours: case study.

Client care

ongoing

  1. Report to the client

    AgencyClient

    Send an overview of publications with links and numbers the client understands: full cost, cost per conversion and long-term benefit, for example the trend in branded search.

    Useful reading: reporting for clients.

  2. Ongoing care

    Agency

    Be the client's contact person: get in touch at least once every 90 days and answer questions within 2 working days. As long as you do, the client protection is extended automatically after the 12 months.

    If the care slips, the protection does not end straight away. First comes a written notice, and there are 30 days to put things right.

  3. Repeat and expand

    AgencyClient

    Offer a client for whom PR articles work further formats: podcast and YouTube mentions and an ongoing publication plan. If the client contacts us directly, we let you know within 3 working days and handle the deal through you.

Non-disclosure and client protection agreement

The most common worry of partners is that the marketplace will take their client. That is why we build the partnership on a non-disclosure and client protection agreement. This is what we guarantee in it:

We will not approach your clientFor 12 months from their first order. The protection is extended automatically for as long as you look after the client.
Protection from registrationThe client is protected from the moment we confirm the registration, even before their first order, for up to 6 months.
Your price stays yoursWe never tell the client your purchase price or margin, and we never offer them a lower price than you do.
If the client contacts us directlyWe let you know within 3 working days, offer to handle the deal through you, and you are entitled to a reward from their orders.
If we end the partnershipThrough no fault of yours, your clients stay protected for at least 6 months after the partnership ends.
Confidentiality both waysWe protect prices, contacts and client data just as you do. During the partnership and for 5 years after it, backed by a contractual penalty.

What we ask of you: not to deal with publishers from our catalogue directly (during the partnership and for 12 months after it) and to look after the client: contact at least once every 90 days and a reply within 2 working days. Publishers you already worked with before can be excluded from this obligation.

Book an introductory call We will send you the full text of the agreement after the introductory call, before you sign anything.

Deadlines and numbers in one place

Based on the non-disclosure and client protection agreement and the partner programme terms.

WhatValueWhere it applies
Confirmation of client registrationwithin 10 working daysstep 4
Client protection before the first ordermax. 6 monthsstep 4
Client protection from the first order12 months + extensionsteps 2 and 13
Contact with the clientat least once every 90 daysstep 13
Reply to the clientwithin 2 working daysstep 13
Remedy after a notice30 daysstep 13
Notice of direct contact by the clientwithin 3 working daysstep 14
Reward when resellingmin. 5 % of the price excl. VATstep 1
Referral commission10 % for 24 monthsstep 1

Frequently asked questions

Will the client see what we pay?

No. We never tell the client the purchase price or your margin, and we never offer them a lower price than the one you serve them at. It is in the agreement.

What if the client goes around us and writes to you directly?

We will serve them, because a client cannot be forbidden to contact us. But we let you know within 3 working days and offer to handle the deal through you. You are entitled to a reward from their orders during the protection period.

Do we have to register a client we are only talking to?

Yes, and the sooner the better. Protection starts with the confirmed registration, not with signing the client. If several registrations overlap, the earlier one wins.

Can we sell under our own brand?

Yes. You run offers, reports and all communication with the client under your own brand. Linketica is your supply back office.

Ready to start? We will set up an introductory call and send you the agreement to sign.

I want agency access →

Or write to info@linketica.com.

Webio s.r.o., operator of Linketica.com