Pricing and Margin on PR Articles for Agencies
How to set prices of PR placements for clients so they make sense for you and for them. A transparent model of buying through a marketplace and markups.
Pricing
What a PR article costs in Czech media
Not an estimate, not a market survey – the actual prices publishers set in our catalogue. You can click through to them.
300 median price
250–1 000middle half of offers
1521media in the catalogue
Price by domain authority
Domain Authority is only an indicative metric from Moz, not from Google. It does, however, show fairly well where the price breaks.
| Band | Media | Lowest | Median | Highest |
|---|---|---|---|---|
| DA 40+ | 113 | 1 | 6 500 | 215 750 |
| DA 20-39 | 969 | 1 | 250 | 33 500 |
| DA 0-19 | 429 | 1 | 350 | 10 000 |
Prices in , as of 2026-09-08.
Price by topic
Topics are sorted by median. We list only those with at least three sites – anything smaller would be coincidence, not statistics.
| Topic | Media | Median | Range |
|---|---|---|---|
| Hry, Gaming | 48 | 1 300 | 250–7 500 |
| Zpravodajství | 95 | 1 250 | 250–29 900 |
| Ekologie | 78 | 1 250 | 300–7 000 |
| Vaření, jídlo | 114 | 1 200 | 100–26 900 |
| Reality | 65 | 1 200 | 300–7 000 |
| Sport | 121 | 1 160 | 1–21 500 |
| Strojírenství, technika | 66 | 1 080 | 250–7 000 |
| Vzdělání | 81 | 1 080 | 225–8 000 |
| Auto-moto | 95 | 1 000 | 299–21 500 |
| Příroda a zvířata | 103 | 1 000 | 225–21 500 |
| Technologie | 139 | 1 000 | 1–25 700 |
| Děti, rodina a vztahy | 167 | 1 000 | 150–26 900 |
| Kultura | 99 | 1 000 | 1–20 000 |
| Móda | 145 | 975 | 1–26 900 |
| Zdraví a výživa | 213 | 900 | 1–26 900 |
| Podnikání, marketing | 110 | 880 | 100–16 000 |
| Bydlení | 194 | 700 | 250–21 500 |
| Cestování | 167 | 700 | 1–21 500 |
| Služby | 106 | 680 | 100–7 500 |
| Finance | 151 | 500 | 100–29 900 |
| Všeobecný | 588 | 250 | 1–215 750 |
Prices in , as of 2026-09-08.
What you are paying for
✓
The title's audienceHow many people read the site and whether they are your customers.
✓
Domain authorityHow strong the linking site is. Indicative, but it correlates with price.
✓
Editorial workAt some media the price includes writing the text.
✓
PermanenceMost articles stay online permanently; a few premium titles are paid per year.
Frequently asked questions
What does a PR article cost?
The median price in our catalogue is 300 Kč. Half of the placements fall between 250 Kč and 1 000 Kč. Each publisher sets their own price and you see it before ordering.
Why do prices differ so much?
It comes down to the title's traffic, its authority and whether the topic fits the newsroom. Strong news sites cost several times more than a niche blog – and sometimes that niche blog is the better choice.
Where do these numbers come from?
From the prices publishers set themselves in our catalogue. This is not an estimate or a market survey – it is a live offer you can click through.
Are there extra fees?
The price shown at each medium is final for the publication. We add no commission on your side and no monthly retainer.
Do I get an invoice?
Yes. You top up credit and receive a tax document for every top-up. Instead of an invoice from every medium you get one from us.
Is the price negotiable?
For larger volumes it can be. Tell us what you are planning and we will try to arrange better terms with the publishers.
Read more on the topic
You can go through the individual prices right now
Open the price list →Want to understand what you are buying first? Buying backlinks →