For publishers
You set your own price, you can decline any offer without giving a reason and there is no minimum payout. You decide, not us.
Enter your address, topic and the price you are willing to publish for.
You see the topic and the text upfront. Decline anything that does not fit, no explanation needed.
Once the publication is verified the money lands in your account. No minimum payout.
Every publisher sets their own price – this is orientation, not a recommended rate. Lower authority does not mean lower value: a niche blog with a small but relevant audience is often worth more to an advertiser than general news.
| Band | Sites | Lowest | Median | Highest |
|---|---|---|---|---|
| DA 40+ | 113 | 1 | 6 500 | 215 750 |
| DA 20-39 | 969 | 1 | 250 | 33 500 |
| DA 0-19 | 429 | 1 | 350 | 10 000 |
Prices in , as of 2026-09-08.
You set the price yourself. For reference: the median price per publication in our catalogue is 300 Kč and half of the sites fall between 250 Kč and 1 000 Kč.
You do. You can decline any offer without giving a reason. Nothing is published without your approval.
After publication and its verification. We removed the payout threshold – we pay out small amounts too.
Not if there are a sensible number of them and they are marked as commercial messages. The problem is a site that publishes anything in any volume – so be selective.
It does not have to be a big site. There is demand for niche blogs with a small but relevant audience – often more valuable to an advertiser than general news.
Enough that commercial content stays a minority of what you publish. A site where every other piece is paid loses readers and search engine trust.
Většina redakcí svůj ceník komerčního obsahu odhaduje. Přitom se dá spočítat – z autority domény, čtenosti, redakční přísnosti a trvalosti publikace. Návod pro vydavatele, jak nastavit cenu, kterou si obhájíte a nebudete ji muset stlačovat.
Komerční obsah je pro online média nejvýnosnější formát – a zároveň ten, kterým si nejsnáz poškodí doménu i důvěru čtenářů. Přehled pravidel, díky kterým můžete inzerci prodávat dlouhodobě, aniž byste riskovali pozice v Googlu nebo pověst titulu.
AI boti stahují z médií obsah v obřím poměru k návštěvám, které vracejí – u některých jde o desetitisíce stažených stránek na jednu návštěvu. Rozbor možností, které dnes vydavatel reálně má, a proč plošná blokace nemusí být nejlepší odpověď.
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