E-E-A-T: dôveryhodnosť ako základ moderného SEO
Skúsenosť, expertíza, autorita a dôveryhodnosť (E-E-A-T) sú signály, na ktoré sa spolieha Google aj jazykové modely. Ako ich budovať prakticky?
Read the article →For clinics, practices and healthcare services
Patients do not pick the cheapest. They pick who they trust.
Expert articles and media mentions that give a patient a reason to pick up the phone – within healthcare advertising rules, with no promises of results and no comparisons to colleagues.
Sound familiar?
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A patient searches for a procedure and finds a discussion forum, not you.
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Your expertise is excellent, but there is not a single line about it out there.
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Classic healthcare advertising runs into the rules – and you do not want to risk it.
How it works
Send an inquiry
Tell us your field, the procedures and who you want to reach.
Pick your media
Health, lifestyle and regional outlets your patients read.
We publish expert content
Explanatory articles, not advertising promises.
Why Linketica
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We watch the advertising rulesNo promised results, no comparisons to competitors, clearly labelled ads.
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Expertise instead of baitContent that explains – and convinces by doing so.
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Local and national reachPatients travel fifty kilometres. We pick media accordingly.
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A source that AI citesChatbots answer more and more health questions. Give them something to draw on.
Patient trust is built with content
Why search engines and AI judge health content more strictly, where answers about procedures come from, and how to write for patients and models alike.
Prečo AI cituje Reddit, recenzie a rebríčky – a ako to využiť
Štúdie citácií ukazujú, že AI asistenti si najčastejšie berú odpovede z komunít, recenzií a porovnaní: na Perplexity je až pätina citácií z Redditu, ChatGPT miluje Wikipédiu a AI Overviews YouTube. Čo z toho plynie pre viditeľnosť vašej značky.
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Ako písať obsah, ktorému rozumejú AI chatboty
Jazykové modely čítajú inak než ľudia. Poradíme, ako štruktúrovať text, vety a fakty tak, aby ich AI ľahko pochopila a použila vo svojej odpovedi.
Read the article →🤖
Are you visible in AI search?
Find out for free how ChatGPT, Perplexity and Google AI see your brand – and where you lose visibility.
Patients google you before the first visit. Let them find an expert.
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Interested in the details? Read our articles on SEO and AI optimization.