Pricing
Not an estimate, not a market survey – the actual prices publishers set in our catalogue. You can click through to them.
Domain Authority is only an indicative metric from Moz, not from Google. It does, however, show fairly well where the price breaks.
| Band | Media | Lowest | Median | Highest |
|---|---|---|---|---|
| DA 40+ | 113 | 1 | 6 500 | 215 750 |
| DA 20-39 | 969 | 1 | 250 | 33 500 |
| DA 0-19 | 429 | 1 | 350 | 10 000 |
Prices in , as of 2026-09-08.
Topics are sorted by median. We list only those with at least three sites – anything smaller would be coincidence, not statistics.
| Topic | Media | Median | Range |
|---|---|---|---|
| Hry, Gaming | 48 | 1 300 | 250–7 500 |
| Zpravodajství | 95 | 1 250 | 250–29 900 |
| Ekologie | 78 | 1 250 | 300–7 000 |
| Vaření, jídlo | 114 | 1 200 | 100–26 900 |
| Reality | 65 | 1 200 | 300–7 000 |
| Sport | 121 | 1 160 | 1–21 500 |
| Strojírenství, technika | 66 | 1 080 | 250–7 000 |
| Vzdělání | 81 | 1 080 | 225–8 000 |
| Auto-moto | 95 | 1 000 | 299–21 500 |
| Příroda a zvířata | 103 | 1 000 | 225–21 500 |
| Technologie | 139 | 1 000 | 1–25 700 |
| Děti, rodina a vztahy | 167 | 1 000 | 150–26 900 |
| Kultura | 99 | 1 000 | 1–20 000 |
| Móda | 145 | 975 | 1–26 900 |
| Zdraví a výživa | 213 | 900 | 1–26 900 |
| Podnikání, marketing | 110 | 880 | 100–16 000 |
| Bydlení | 194 | 700 | 250–21 500 |
| Cestování | 167 | 700 | 1–21 500 |
| Služby | 106 | 680 | 100–7 500 |
| Finance | 151 | 500 | 100–29 900 |
| Všeobecný | 588 | 250 | 1–215 750 |
Prices in , as of 2026-09-08.
The median price in our catalogue is 300 Kč. Half of the placements fall between 250 Kč and 1 000 Kč. Each publisher sets their own price and you see it before ordering.
It comes down to the title's traffic, its authority and whether the topic fits the newsroom. Strong news sites cost several times more than a niche blog – and sometimes that niche blog is the better choice.
From the prices publishers set themselves in our catalogue. This is not an estimate or a market survey – it is a live offer you can click through.
The price shown at each medium is final for the publication. We add no commission on your side and no monthly retainer.
Yes. You top up credit and receive a tax document for every top-up. Instead of an invoice from every medium you get one from us.
For larger volumes it can be. Tell us what you are planning and we will try to arrange better terms with the publishers.
PR článek není inzerát ani reklamní leták. Je to text v médiu, který čte cílový zákazník a který o vás mluví ve chvíli, kdy něco řeší. Vysvětlujeme, čím se liší od reklamy, co má obsahovat, kolik stojí a za jak dlouho se pozná, jestli fungoval.
Cena PR článku se pohybuje od stokorun po desítky tisíc a rozdíl často nikdo nevysvětlí. Rozebíráme, za co se ve skutečnosti platí, jak si spočítat návratnost a podle jakých parametrů poznáte médium, které vám opravdu pomůže.
Jak nastavit ceny PR publikací pro klienty, aby dávaly smysl vám i jim. Průhledný model nákupu přes marketplace a přirážky.
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